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What to do in Google's post-TCF enforcement era
What to do in Google's post-TCF enforcement era What to do in Google's post-TCF enforcement era
The privacy laws’ enforcement means it is the time for all the publishers heavily relying on advertising start to seek and test other privacy-first revenue streams such as the subscription and paid model.
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Empower publishers with Digital subscription strategies and more
Because of ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies: membership, subscriptions, paywalls, asking their readers and viewers directly to support their business. PubPayment is a product developed by Transfon helping news publishers adopt Digital subscription strategies and tap into subscription business and improve the overall business.
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